FOR OWNERS SEEKING OPERATIONG IMPROVEMENTS

Brighton Management works closely with owners to gain insight into the particular problems and opportunities presented by each property. We undertake the planning and management of services necessary to meet the improvement objectives established in consultation with owners.

As each step of an improvement plan is implemented, actual returns can be compared against operating expectations and value increases from better performance can be measured. As a result, the hotels may rise in their level of quality, producing greater annual profit levels and enhancing the overall market value of the property. Our management approach includes the following planning steps and management services:

Review and Planning Steps

• Review present concept, product perception and position
• Market surveys
• Review of past performance and current operations
• Review of capital requirements and budgets
• Projections of expected future performance
• Development/Renovation possibilities from ground up,
• or upgrades, which is a key practice of the company
• Global business opportunities
• Feasibility study
• Technical services

Management Service

• Implementation of correction or repositioning of inadequacies
• found in the reviewing process
• Market plan- see next page
• Development/Renovation- See next page

Market plan- strong marketing is crucial to every successful property, and Brighton Management offers its properties the potential of being the market leader through its strong marketing programs. A marketing plan tailored to the property needs and that of the consumer. A structure based on a realistic appraisal of the property strength and the demand of the consumer. This type of work created the reputation of repositioning properties in their market and then dominating that market through targeted aggressive sales work.

Development/Renovation Project- A hands on approach including facility evaluation, design, construction, budgeting plan reviews, concept, market position, purchasing, financial ability, and accounting decisions. This expertise gives Brighton Management and its properties the competitive advantage in the market place. This diversity from basic hotel management makes Brighton Management truly unique as it can direct the shape of the product to coincide with market demand and then manage the property to the maximum extent of its intended perceived use.

This aspect of development is critical as it allows for a truly "build-to-suit" concept created for a specific market.

• Implementation of management plan
• Sales and marketing disciplines
• Establishment of reporting and control system
• Direction, supervision and training of employees.
• Acquisition or disposition- assist in establishing
• optimum sale or purchase price
• Buyers agent- assist in obtaining the optimum
• property with greatest potential
• Turnarounds/workouts